for High-Revenue Service Firm Founders
Catrina M Craft
CPA · Tax Strategist · Fractional CFO
Creator of the Craft Money Map®
Dallas, Texas · Available Worldwide
The gap between what you earn
and what you actually keep.
Catrina M Craft doesn't talk about taxes. She talks about the financial infrastructure wealthy people already use — and how expert service firm founders can access the same lane.
Conversations that
move the room.
Closing the Craft Money Gap™
The gap between what founders earn and what they actually keep — and the financial infrastructure that closes it for good.
The Lane the Tax Code Built
The tax code wasn't built for fairness. It was built for structure. Here's how expert-led firms learn to drive in it.
From Compliance to Architecture
Most business owners are taught to comply. The wealthy are taught to structure. There's a profound difference in the outcome.
Wealth Infrastructure for Expert Firms
How service-based founders build coordinated financial systems that turn high income into lasting, generational wealth.
Profit Intelligence™
The smarter way financially sophisticated businesses operate — beyond tax prep, into strategic implementation and real profitability.
Real Estate as a Wealth Vehicle
Cost segregation, accelerated depreciation, 1031 exchanges, and the structuring strategies that transform real estate into infrastructure.
"The tax code built a lane for the wealthy. We help expert service firm founders drive in it."— Catrina M Craft, CPA
Financial architecture.
Not just tax strategy.
Catrina M Craft is a CPA, tax strategist, and fractional CFO who has spent 20+ years inside the financial rooms most founders never reach — managing strategy for Grammy Award winners, New York Times bestselling authors, professional athletes, and venture capitalists.
What she observed in those rooms changed everything. High earners don't treat taxes as an annual obligation. They treat them as architecture — built before revenue is earned, designed to compound over time.
That insight became the foundation of Craft More Cash® and the Craft Money Map® — a category-defining financial infrastructure ecosystem for expert service firm founders.
See why audiences leave changed.
Where Catrina
has been heard.
Goldman Sachs 10KSB Alum
Selected for the Goldman Sachs 10,000 Small Businesses program — an elite national cohort of high-growth business owners.
Entrepreneur of the Year
FraserNet Entrepreneur of the Year, 2015. Quest for Success Award recognizing outstanding entrepreneurial leadership.
CPA · 20+ Years Elite Practice
Licensed CPA with advanced tax strategy training beyond traditional coursework — built inside the rooms where elite structures are designed.
Let's get to work
together.
Catrina is available for live conferences, podcasts, panels, webinars, and virtual events. She brings strategic depth, real-world outcomes, and messaging that moves accomplished audiences.
Available worldwide
Webinars, Virtual Events
CEOs